跨境电商B2B开发信怎么说明函目标

一般来说，业务员给客户写邮件，总以开发业务、建立市场、建立合作、拓宽产品销路为目标。外国人尤其是欧美的商人通常对比喜欢直接一些的表达，所以在写客户开发信时，不妨开宗明义，直接表达去函的目标。可以用如下表述来说明去函目标:

（1）InordertoexpandourproductsintoSouthAmerica，wearewritingtoyoutoseekcooperatepossibilities.

（2）Wearewritingtoyoutoestablishlong-termtraderelationswithyou.

（3）Wewishtoexpressourdesiretoenterintobusinessrelationshipwithyou.

（4）Wearewritingtoseekmoreopportunitiestocooperatewithyouforthe

expandingofAmericanmarketforournewmodelrobottoys.

（5）WearewritingwiththehopetojoinhandwithyourcompanyforthesalesofChinesehighqualityelectronicproducts.